An atheist organization posted a billboard down in FL to let people know that atheism was an option and that their organization was reaching out.  I replied:

Most atheists unwittingly obey God vs. Godless dualism, the dominant (monotheistic orthodoxy) paradigm they're rejecting. I do find that phenomenon interesting because...

Where the focus goes, the energy flows.

That and if you want to really challenge the dominant paradigm and broaden the scope of your fellow human beings, you have to name the paradigmm, name the alternatives and how they may differ on a functional, theological and/or philosophical basis, as well as how definitions for worship, Deity, Divine, and religion may vary.

So, besides monotheistic orthodoxy, there are other sorts of religion orthopraxic, polytheistic, non-theistic and so on.

For example, as an eclectic Wiccan-Druid, well, eclectic that acknowledges many influences, I practice an orthopraxy (correct practice, including but not limited to ethics, functional virtues, and the arts and disciplines of equality and hospitality) . I define worship as "to recognize the worth of," not to grovel before some cosmic hierarchy, and my definition of Deity includes both anthropomorphized ones as well as ones that are not.

It's not faith-based identity but people's demonstrable character, intelligence, and thought/behavioral patterns and **what they mean** and **how they touch the lives of others** that I pay attention to and and value because that type of focus is more functional and it tells me far more about the world around me. These are much more reliable indicators and that type of focus tends to have a very different directional force.  They also tell me what power metaparadigm they're in (more on that in a moment).

If more people succinctly nail (explain) what their path is, whatever it is, the political-social landscape becomes an obvious pluralism rather than occult pluralism, occult meaning "hidden," making the Equality power paradigm more likely than the Power and Control (abuse) paradigm whose dysfunctional axis is about taking power from others at others' expense and suffering.

I like equality better because it's about the removal of the institutions of prejudice (creedism, racism, sexism, heterosexism, and so on) and about mutually earned and maintained courtesy and respect.

Spreading the word of atheism just isn't enough. I'm not against all forms of atheism but promoting it isn't quite the win many would hope it would be. It may not move things along in the direction they wanted.

Putting up a different road sign while not changing the landscape or direction does what?

An example of how little atheism can change if it doesn't challenge the dominant paradigm is how easily atheism and creedism flip flopped yet maintained dysfunction in Russia.